Let me start by telling you a little about the CBS HIT REALITY SHOW – Big Brother. The television series launched on July 5th 2000. This summer it will enter its 19th season. Picture this – a group of 12-16 contestants called HouseGuests live together for up to 99 days in a house on the CBS studio lot. They are in complete isolation from the outside world and can only communicate with each other. The HouseGuests compete in physical, mental, and endurance competitions and each week one HouseGuest is EVICTED from the house. As the HouseGuests get whittled down, a winner will emerge and receive a $500,000 grand prize. Second prize "runner up" receives $50,000 and America's Favorite Player (voted by the public) receives $25,000. SuperFans of the show can watch the HouseGuests on their computers, 24 hours a day, 7 days a week. You can say that Big Brother is the most unique Reality TV series in the world.

This well-developed, highly appealing reality show attracts many TV viewers. It airs three nights per week and averages 7 million viewers per night.

For the last 8 years years Joe Michael, owner of Premiere Events, LLC has organized a Big Brother Premiere Party in NYC.

Over 300 Superfans and former Big Brother Houseguests (called Big Brother Alumni) converged at one of NYC's premiere event locations. Many Social and traditional media outlets attend, along with reality TV bloggers and YouTube personalities.

You will find many online articles and youtube videos about our event in the MEDIA section of this website or you can always follow our Facebook pageFacebook groupsTwitter, and Instagram to find out all about our events.


This show is a guilty pleasure, privately or openly, for a wide range of consumers. In addition to faithfully watching Big Brother and Reality television we spend time reviewing the recaps and gossip on our social media channels including Twitter, Facebook, Instagram, Snapchat & others.

Through social media content curation, we keep our followers abreast of what their favorite Reality TV stars are doing, where they’re going, etc. We liken this to checking up on a family member and getting the scoop on their latest accomplishments and experiences.

The truth of the matter is that these Reality TV stars become a part of the very fabric of our lives. They have a huge influence on their fans. Social Media Influencers are highly sought after by marketing agencies because they are known to carry a lot of weight, and to be highly influential in spurring consumer actions, including purchasing merchandise and services.

So how will sponsoring our event help you?

This will give you a chance to put your brand before our followers and penetrate the market with your brand’s services and products.

Every time we promote our event we also promote our sponsors. What this means for you is that your business will benefit greatly from all the social media marketing happening before, during, and after our event.

During the Event, the power of social media explodes when hundreds of fans, Big Brother Alumni, YouTube influencers, and Media interact with each other and post the nights’ festivities to hundreds of thousands of people from throughout the world. Our guests spend a lot of time and attention sharing their news and photos on many social media accounts. As much or more than anyone else, this special breed of ‘Social Stars’ are experienced at communicating and sharing their news and happenings – and their audiences revel in it.

You can also connect with Influencers directly. Explain why you feel that your brand would be a good fit and offer something valuable to the Influencer. Our Event is a great opportunity to mingle with some of the biggest social media influencers in Reality TV and YouTube.

Please fill out the form below if you are interested in our event. Thank you!

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